Born and bred in South Africa
Educated in the USA
Settled and adulting in the UK

I’m a London-based UX Designer with a particular interest in interaction design and information architecture. I have over a decade and a half of experience working as a graphic designer. While my background is in visual design, my future is definitely in product. 

I’m passionate about a lot of different things and find inspiration almost everywhere as I’m naturally curious and love learning. My common denominator is a fascination with how we, people, navigate through day-to-day life – our personal space and the larger world around us. What do our preferences say about what we value and how we live? What influences our decisions and why? What we listen to, wear, eat, where we visit, how we treat each other, how we treat the world around us, how we look, what we consider beautiful, what we advocate for, protest against… And trends, and how they gain popularity. 

I combine this appetite for understanding the human condition with excellent communication and technical skills, complemented by adaptability and enthusiasm. I’m an unusual right and left-brained mix. I thrive on thinking as well as creating and am detail-oriented and organised. Throughout my career, I have worked in a variety of environments, ranging from media, editorial and creative agencies, to cultural institutions, to corporate and household brands.

I’m excited to be in the product design space and want to learn all I can. I’m always up for new challenges, experiences and personal growth. My design approach is focused on understanding both the business objectives and the customers; building products and services that are profitable and make our lives easier and more enjoyable.